Agroapp
about the company
Fintech service Agroapp unites agricultural producers, banks and suppliers, optimizes the process of submitting and passing a loan application and allows companies to get a loan faster.
- Year: 2021
- What was done: Online platform
- Solutions: Fintech
Project goals
To design a landing page that would clearly describe the benefits of the service for all types of its participants, allowing the farmer to apply for a loan, and for the banks and manufacturers of agricultural products to process these applications
To implement convenient and functional personal accounts for each type of service user - the bank representative, supplier and producer of agricultural goods, to manage and process the applications received from farmers
The things we have done
Solutions that were used to achieve our objectives and business requirements
Prototypes
Considering the specifics of the sphere the project was designed, great attention was paid to the UX of personal accounts. Detailed prototypes for each of the pages were developed to make the requests processing even faster, and the managers' work was comfortable and maximally productive
Logo development
The development of a logo was an important task before starting work on the design of the marketplace. The logo of such a resource should be concise, technological and have easy to remember elements. Important key factors that were taken into account when working on the project UI were connection with agro-thematics, clean design and maximum ease of presenting information.
Developing the concept of the service's branding
Since the brand is just entering the market, it was not unimportant in the design to preserve the elements of identity and the idea of the service, to be memorable. To ensure that the logo does not remain unnoticed by the audience, we visually revealed its idea and thus the essence of the service. For full atmospheric effect we elaborated illustrations and an image of the future page and added some dynamics and interactivity.
Sending application by farmer
The farmer loan application process through AgroApp consists of 6 simple steps: submit an application, select an inventory supplier, indicate the desired loan amount, select a bank, submit documents and receive funding. Applying for a loan is a minute process: you only need to enter your company's EDRPOU code and the desired amount of funding
assessment of the farmer and his reliability
AgroApp collects data from 70 public registers and works with YouControl, Feodal.online and Vkursi Zemli. The data obtained allows an accurate picture of the legal entity and the land bank in order to assess the farmer and his reliability as a borrower. In this way, banks do not need to conduct their classic long analysis, their function is reduced only to financing directly.
Processing of applications by banks
The application is instantly sent to the partner banks of AgroApp (at the time of project launch, these are OTP, Alfa Bank, Raiffeisen Bank Aval, Oshchadbank, MTB Bank). Then the auction principle starts working: the first one who reviewed the application and took a preliminary decision about the readiness to finance the farmer, starts the process of obtaining a loan. The farmer can choose a particular bank, then the application will be received only by this bank.
Adaptive version
Considering the fact that about 72% of users visit the site from mobile devices, and the specifics of the target audience, it was simply necessary to pay special attention to adapt the marketplace for mobile devices. It is very important for farmers to be able to quickly send an application for a loan from a mobile device without spending a lot of time and without having at hand a desktop computer. And the UX of the system was developed according to the mobile first principle, the convenience of working with them on mobile devices was taken into account in the first place.
Development plans
Yaroslav Smakota, CEO and founder of AgroApp, shared his development plans and ideas for scaling the project in an interview. Read in primary sources
