Commerce and Production Company "Alef- Vinal" - one of the leaders in the market of alcoholic beverages in Ukraine - added a new brand to its portfolio in 2012 - TM «Green Day», which is an innovative product for our country. «Green Day» executed by technology Eco Technology ™, which ensures good feeling the next day after consumption.
We've decided to depart from standart Flash solution while we were designing a presentational site for TM "Green Day". Greendayvodka.com completely created on HTML and CSS technologies with adaptation under older browsers starting with IE8. It can also be viewed on any tablet device.
We've discussed objectives and requirements for the new promo site with the client
forming a positive brand image
development of a trendy site, that will correspond to the product
Analysis of competitors' sites showed that most of them are using Adobe Flash technology, which is outdated (for web development), requires a lot of hardware resources and is not too good for promotion of such sites in the search engines. Therefore, we used these technologies and techniques:
Created resource became a successful and confident support for promotional campaign, that in conjunction with advertising on television and radio is successfully carried out on the territory of Ukraine for two years