Luxury
"Art De Suisse" - is a Czech boutique of watches and jewelry. Working on this project, we've managed to maintain companies style and elegance in its online catalogue.
We have moved the company's image online: attention to details, big images and visual style convey elegance of jewelry from Karlovy Vary. Design is made in style of Art de Suisse: black, white and light brown colors work as a "visual hammer" of the store.
We have created a pack of themed icons in the style of Art de Suisse to facilitate perception and navigation on the site.
We are in love with iterative design, so we tested each decision and every element on users to find the best variant. As a result, we've made 2 versions of the design and choose the most effective one.
New site of Art de Suisse has already got 2 awards: Guru of the Day and Site of the Day. We are waiting for the new prizes :)
We used unusual moves in the interface: video demonstration of goods, big images if catalogues and accurate elaboration of details emphasized individuality of the jewelery.