We had to develop web-pages for drawing of attention to promotional campaign of “Alfa Connect” on the Internet.
We were developing full set of promotional-materials for cooperated advertisement campaign of MTS and Alfa-Bank
Make an overall concept and visual idea of ad campaign
Create a set of printed and ad materials
Develop a landing page
It’s a cooperated advertisement campaign of MTS and Alfa-Bank, targeted on promotion of products of both companies. It proposes bonuses for those who use cards of “Alfa-Bank” and MTS mobile services.
After working out of a huge number of variants, we decided on really simple and at the same time precise . “Charge your phone” - main idea of campaign, which was complemented by sentence “Don’t waste your money on phone calls”.
After development of main visual components we began creation of print products for campaign. Everything is made in one style.
we need a background image
let's place a logo of Alfa-Bank
It's necessary to change the form
Let's replace an image
Logo is replaced
Unit is too high
Button after the text will look great
text should be filled with images
We shift the phone and remove language version
use ticks instead of icons
Finishing point of our work with potential clients is a landing page. With every step its quality and conversion rate were becoming better because of iteration way of development.
Main goal of campaign has been achieved - potential clients are interested in the new product. Landing page has great conversion rate because of ease of perception of information. Unified style of printed production and landing page looks really good. Client is pleased, we - too.