«Green Day» promotional page

Promo

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Commerce and Production Company "Alef- Vinal" - one of the leaders in the market of alcoholic beverages in Ukraine - added a new brand to its portfolio in 2012 - TM «Green Day», which is an innovative product for our country. «Green Day» executed by technology Eco Technology ™, which ensures good feeling the next day after consumption.

We've decided to depart from standart Flash solution while we were designing a presentational site for TM "Green Day". Greendayvodka.com completely created on HTML and CSS technologies with adaptation under older browsers starting with IE8. It can also be viewed on any tablet device.

in the beginning

We've discussed objectives and requirements for the new promo site with the client

Goals

  • 1

    forming a positive brand image

  • 2

    development of a trendy site, that will correspond to the product

Requirements

  • 1Ensure appropriate site performance
  • 2Provide simplicity of brand promotion on the Internet
  • 3Make sure that website adapts to viewer's screen size, provide connection of the new modules and creation of new pages
  • 4Provide integration with social networks and other resources

technology

Analysis of competitors' sites showed that most of them are using Adobe Flash technology, which is outdated (for web development), requires a lot of hardware resources and is not too good for promotion of such sites in the search engines. Therefore, we used these technologies and techniques:

Ajax HTML5 Parallax CSS3 Adaptive

Design

We've decided to depart from standard Flash solution. Greendayvodka.com is based on HTML and CSS technologies with adaptation to all browsers starting with IE8. It can also be viewed on any tablet device.

results

Created resource became a successful and confident support for promotional campaign, that in conjunction with advertising on television and radio is successfully carried out on the territory of Ukraine for two years

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