Cooperated promo-campaign of MTS and Alfa-Bank

Fintech

Go to the site

We had to develop web-pages for drawing of attention to promotional campaign of “Alfa Connect” on the Internet.

In this project

We were developing full set of promotional-materials for cooperated advertisement campaign of MTS and Alfa-Bank

Tasks

  • 1

    Make an overall concept and visual idea of ad campaign

  • 2

    Create a set of printed and ad materials

  • 3

    Develop a landing page

What is an «Alfa Connect»?

It’s a cooperated advertisement campaign of MTS and Alfa-Bank, targeted on promotion of products of both companies. It proposes bonuses for those who use cards of “Alfa-Bank” and MTS mobile services.

Idea

After working out of a huge number of variants, we decided on really simple and at the same time precise . “Charge your phone” - main idea of campaign, which was complemented by sentence “Don’t waste your money on phone calls”.

phone phone2

Complex approach

After development of main visual components we began creation of print products for campaign. Everything is made in one style.

1 Informational booklets
1 Design of the letter

we need a background image

let's place a logo of Alfa-Bank

It's necessary to change the form

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  • 1
  • 1
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Landing page

Finishing point of our work with potential clients is a landing page. With every step its quality and conversion rate were becoming better because of iteration way of development.

Result

Main goal of campaign has been achieved - potential clients are interested in the new product. Landing page has great conversion rate because of ease of perception of information. Unified style of printed production and landing page looks really good. Client is pleased, we - too.

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